How Orange Are You?: New athletics marketing campaign challenges OSU fans

Cowboy fans celebrate during a 2005 football game. OSU's new athletics marketing campaign, "How Orange Are You?" challenges Cowboy fans to stand up and show their colors - making waves in the sea of orange.

STILLWATER, OK – Showcasing the spirit of the Oklahoma State University faithful who create ‘seas of orange’ wherever they gather, the university is launching an athletics marketing campaign that challenges Cowboy fans to answer, “How Orange Are You?”
           
“The question ’How Orange Are You?’ is a challenge to our fans that I feel they will have no problem exceeding,” said OSU System CEO and President David J. Schmidly. “They are proud of their university and this campaign celebrates their role in our success.”
           
Already appearing on t-shirts, mugs and other merchandise, the campaign will also be seen in print advertisements and other mediums, said Kyle Wray, director of OSU marketing. The promotions will also extend to game day activities, including OSU’s legendary tailgating celebrations, autograph signings by current and former student athletes, merchandise giveaways and activities for youthful fans.
           
In seeking to stimulate greater support of OSU athletic programs, the campaign will spotlight fans themselves and celebrate their traditions, especially their shared affection for a particularly vivid and unmistakable shade of orange.
           
“Our fans are infamous for the sea of orange they create at every game and we plan to build on that by creating a dynamic atmosphere before, during, and after campus events,” Wray said. “The sea of orange energy is what we’re tapping into and this campaign will make it infectiously contagious.”
           
Sherl Holesko, an OSU graduate and a 25-year season ticket holder, is eager to show her colors.
           
“I’m the die-hard, orange-haired fan who even paints my cats orange,” she said. “I can’t wait for the season to start so I can get back to screaming my lungs out for Cowboy touchdowns.”

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